Imagine selling toys on Amazon all year and then receiving an e-mail simply earlier the holiday flavor informing you that y'all don't come across the criteria for selling in the Toys and Games category during the 4th quarter (Q4)!

This can be a burdensome blow for your business organization as they are among the summit-selling and most lucrative categories .

It's important for you to empathise the requirements for selling toys during the holiday season and then that y'all can continue running your business concern without disruption when that time of year comes around.

This article outlines all the approving tips and guidelines you need to know for toy selling on Amazon.

But first…

Why Do Toys Sell Well on Amazon?

When about people consider condign sellers on Amazon , toys are usually the first category that they start sourcing. I know it was my outset category for selling on Amazon.

That'due south considering they sell well on Amazon throughout the twelvemonth, simply during Q4, they sell like crazy. If you can find cheap ones to sell and make margins, so you stand to make a killing during this period.

Here are some primary reasons why they sell then well on Amazon:

  • Amazon is a popular retailer that is trusted by many consumers. When nearly people recall of buying toys, it's the outset place they think of. Gone are the days of going to Toys R Us
  • Amazon doesn't sell all types of toys themselves. This leaves plenty of opportunities for savvy sellers who are willing to discover these gaps and supply the toys for profits.
  • And even the toys Amazon does sell, the retailer unremarkably runs out of stock during Q4. That'southward when y'all'll detect desperate buyers with Prime who are willing to pay double or even triple what an item is worth simply because they are not enlightened that Amazon sells the same production at a lower price when information technology's in stock.
  • Some other reason toys sell so well on Amazon is that there are tons of great tools to help you lot find the best deals for toys to resell on the platform so you can maximize your turn a profit margins.

Now that y'all understand why toys sell so well on Amazon, it'south fourth dimension to discover what you lot need to know virtually selling items in the Toys and Games category on Amazon.

selling toys during q4

What Yous Demand To Know Nigh Selling Toys & Games on Amazon

Selling toys can be quite a lucrative endeavour. However, it comes with a flake of a learning bend and information technology's important to understand the rules and abide by them in social club to run a assisting business.

Although information technology'due south piece of cake enough to become started and sell on Amazon during the year, things change around the vacation flavour, and non anybody is able to keep selling during the 4th quarter (aka Q4).

Amazon has toy requirements in Q4 because they understand that during the holidays, things can get pretty hectic. Accept it from a seller like me. Things get crazy.

Amazon merely wants to ensure that sellers who desire to merchant-fulfill toys on the platform are already successful, reliable Amazon sellers.

This is an effort to avoid unhappy customers equally information technology tin cause huge problems at such a busy time of the twelvemonth.

Maintaining customer happiness and satisfaction is something that Amazon is known for. In add-on to 24/7 customer service, they also have super-fast free shipping and lax return policies.

Amazon does everything it can in order to see and exceed customer expectations, particularly during the holidays. And that's why the platform has put in place the selling requirements for Toys and Games.

Below are the requirements for selling toys on Amazon during Q4.

Important Note: If you are using Fulfillment by Amazon (FBA), then yous don't demand to worry about coming together the criteria below.

This is for sellers who utilize Fulfillment by Merchant (FBM) for selling toys in Q4.

Amazon Requirements to Sell Toys in Q4:

  1. Yous need to take made your first Amazon sale past September, only it doesn't necessarily have to be in the Toys and Games category.
  2. You must accept processed and shipped 25 or more seller-fulfilled orders in the menstruation between August and October.

These two criteria are easily reachable and the restrictions merely apply between Nov and Jan. For the remainder of the year, you tin sell toys freely on Amazon.

Besides, the restrictions only apply to products in the Toys and Games category, which means you are notwithstanding able to merchant-fulfill any items in the other categories.

Additional Qualifiers for To Sell Toys on Amazon During Q4

If y'all are fulfilling orders yourself, there are a few more requirements that you need to encounter in guild to be approved:

You Must Have an Order Defect Rate of Less Than i%

The order defect charge per unit refers to the number of orders that have a defect or flaw, compared to the total number of orders during a lx-twenty-four hour period menstruum.

This metric is expressed as a per centum, and Amazon uses it as a measure of the level of customer feel you lot provide.

You Must Maintain a Late Shipment Rate Lower Than 4%

If your order shipments are confirmed afterward the expected ship date, your belatedly shipment rate will increment. And so ever ship your orders out before or on the expected transport-by date to avoid worsening your business relationship's metrics.

Your Rate of Pre-Fulfillment Cancellations Shouldn't Exist College Than 1.75%

The pre-fulfillment cancel charge per unit is the number of orders canceled past the seller. Normally, y'all're fine if you continue this charge per unit under 2.v%, only during the holidays, the rules are stricter, and y'all have to maintain a cancellation rate of less than one.75%.

Do your best not to abolish any FBM orders you receive and then you lot can stay compliant with Amazon's requirements not just during the holiday selling season.

selling toys

Bank check Your Seller Account Health

To check these rates, log into your Amazon account and locate the Performance section in Seller Cardinal. You lot will receive last notification from Amazon pertaining to eligibility before Nov 1st.

If you don't meet the in a higher place criteria, you lot can still utilize FBA to sell toys in Q4.

If you lot sell mainly or exclusively FBA, you might consider adding merchant fulfillment to enhance your Q4 strategy.

The reason for using both FBA and merchant fulfillment during this fourth dimension is because it allows you to go along to sell items every bit tardily into the flavour as possible particularly in December, where sales may even so be loftier.

Yet, it will exist too belatedly for you to transport products to Amazon's warehouse. I do this and brand a killing in the days leading upwardly to Christmas.

Also, merchant fulfillment will allow you to accept advantage of those cursory windows of time when Amazon has run out of stock on a hot particular.

Selling Toys During Q4 Approval Tips

Q4 means big things for Amazon sellers. Just, sellers may non know whether Amazon will impose requirements on them during this time of twelvemonth.

If you haven't been through that feel before, you may not fully understand what all the fuss is nearly. In fact, you may not be sure what yous should exist doing or fifty-fifty what to expect during this period.

Amazon starts sending emails around August to all registered sellers informing them whether they meet the criteria for selling toys on the platform during Q4.

Many sellers are never certain if they volition qualify to sell toys in the fourth quarter on Amazon, which causes panic since selling toys during the holiday flavor is essential for their business.

According to Statista , Amazon is the #one retailer where Americans buy them online, and as such, it presents huge opportunities for sellers to boost their yearly profits during Q4.

Hither are some tips to help yous meet Amazon'south requirements to sell toys during the holiday menstruation.

1. Sell Low-Priced Toys from Retail Stores

Your outset step is to find low-priced items at stores like Walmart, Best Buy, etc. Y'all can apply special tools like Tactical Arbitrage (more on that below) to help you quickly find the best purchases for resale.

This will help y'all to rapidly meet the criteria outlined in a higher place.

2. Interruption Your FBA Offer and Actuate FBM Instead

If y'all've been selling wholesale or private label products and still have some inventory in your warehouse, you can simply intermission your offering for Fulfillment by Amazon and supersede it with an FBM offer.

This works especially well if you lot're the sole seller on the listing since your FBM offering will become the Buy Box in place of the FBA offering. Keep this up until yous've reached 25 FBM orders.

If yous accept only ever sold toys on Amazon using FBA, y'all may have to get through a scrap of a learning curve to master merchant fulfillment.

The most of import part is to prepare your shipping template so that you won't lose money on orders.

A lot of new sellers get this part wrong and end up with plush situations where buyers pay $4.99 shipping to cover an particular that actually cost them $14 to ship!

toy selling on amazon

Using Tactical Arbitrage To Notice Toys To Sell

Tactical Arbitrage is a tool for automating the majority of your online arbitrage procedure . The software allows y'all to pick a retailer, prepare the price and other criteria for the products y'all desire to purchase, and then go an analysis of all the potentially profitable products that are available to you lot.

Using Tactical Arbitrage to Evaluate Items

Tactical Arbitrage has a option of over 450 websites in the The states that yous can search, including Best Buy, Target, Walmart, and more than.

All y'all take to exercise is pick a website and a category inside the website, and so the software will go to work searching through hundreds of pages for products that meet your set buying criteria.

Within minutes, you will have a list of profitable inventory opportunities that you tin choose from. However, depending on the size of the search it can take upward to several hours for the software to give yous the total results.

In addition to that, yous will also receive all the information yous demand to brand well-informed sourcing decisions.

The tool matches up the offer on the shop y'all're searching to the one currently on Amazon. It volition then pull in all the information relevant to that product so you lot tin see the profits, ROI, sales rank, and other of import information in one user-friendly identify.

Another great feature of Tactical Arbitrage is that once you find the deal on one website, the software can check other sites so that if in that location is another site (in improver to the i you're searching) that sells the same product, you will go a notification of where else you tin can buy information technology.

This information is particularly useful because if ane store runs out of stock, or if you desire to buy high quantities of a particular product, then you accept alternatives available to you lot.

If you desire to experience the ability and scope of Tactical Arbitrage for yourself, you tin sign upward for a free trial to exam the software out.

Final Thoughts

If you have plans of selling toys on Amazon during the 4th quarter, employ the approval tips in this commodity as your guide to ensure that you can go on selling toys on Amazon without disruption during the decorated flavor.

After all, Q4 is the best time of the year for toy sellers to turn a profit. And remember to utilize a tool like Tactical Arbitrage to assistance you observe the best and most profitable deals on toys during the busy season and throughout the year.

Practice yous have any other tips to add to this guide on selling toys on Amazon? If then share your thoughts in the comments section below!

Related Questions

Why do I need approval to sell toys on Amazon?

Yous only need approval to sell toys on Amazon during the quaternary quarter because the platform wants to ensure that only successful and reliable sellers tin merchant-fulfill toys during the busy season to avoid problems.

Can I sell toys on Amazon?

Every bit long as you meet Amazon'southward criteria for selling children'southward toys , and comply with all Federal Condom Standards, yous tin can sell toys on Amazon.